Digital Marketing Executive

Job Description: We are seeking a results-oriented and analytically minded Digital Marketing Executive with demonstrable expertise in Search Engine Optimization, particularly in off-page authority building and guest-post acquisition. The incumbent will be instrumental in strengthening our organic visibility, domain authority, and search performance across target markets. This is a hands-on role ideally suited to a professional who combines strategic thinking with meticulous execution and a strong sense of ownership. Key Responsibilities: • On-Page SEO: Execute keyword optimisation, meta tag refinement, content optimisation, internal linking, URL structuring, and foundational technical SEO to enhance search relevance and site health. • Off-Page SEO: Formulate and execute link-building strategies, including directory submissions, business listings, outreach initiatives, and other authority-building activities. • Guest Post Acquisition: Identify relevant, high-authority websites; conduct targeted outreach; negotiate placements; and secure quality guest-post and backlink opportunities. • Undertake comprehensive keyword and competitor research to uncover actionable SEO growth opportunities. • Monitor and evaluate keyword rankings, backlink profiles, organic traffic, and overall, SEO performance on a consistent basis. • Maintain accurate, structured reporting of all SEO and link-building activities, with periodic performance insights shared with stakeholders. Required Skills & Experience: • 3-5 years of hands-on experience in SEO and digital marketing. • Sound understanding of On-Page and Off-Page SEO principles and best practices. • Proven track record in guest-post outreach and backlink acquisition. • Working proficiency with SEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics. • Strong written communication and outreach skills, with the ability to build and sustain publisher relationships. • Ability to independently research, evaluate, and qualify high-quality backlink opportunities. Preferred Qualifications: • Exposure to SEO for IT services or B2B technology brands. • Familiarity with content marketing and its alignment with search strategy. • Basic understanding of website audits and Core Web Vitals. What We Offer: • Opportunity to drive the organic growth strategy of a technology-led organisation. • Competitive compensation is commensurate with experience and skills. • A collaborative, growth-oriented, and innovation-focused work culture. • 5-day work week and a healthy work-life balance.